USA, UK, France, Germany
A healthcare research firm from the USA was studying Oncology Biosimilar products and patient journey. The client conducted a 1-hour IDI from 17 respondents, and some of the profiles were as follows:
1. Vice President of Multi-Source Products at McKesson Health
2. Chief Procurement Officer at Florida Cancer Specialists
3. Chief Operating Officer at Cancer Treatment Centers of America
4. Pharmacy Director of Oncology at Summit Comprehensive Cancer Institute
USA
A global IT vendor was trying to understand the IoT industry in the USA for launching a potential product. The target profiles were niche and exclusive users of a certain electronic component. Examples of Experts recruited:
1. Chief Executive Officer at an IoT startup
2. KOLs in IoT space
3. Director, Home Security Engineering
France, Australia, China
A major financial services research firm wanted to learn about current market trends and
customer preferences for private wealth management. MI conducted 135 quantitative surveys with the selected experts. Target sample was:
1. Wealth Managers
2. Family Offices Managers
3. Client Relations Managers
1. Consumer Behavior | UK, AU, MY | 15 IDIs
2. Alternate Energy | UK, AU, MY | 13 IDIs
3. Feeding Tubes | USA, UK | 5 FGDs
4. Machine Vision | USA, DE, IT, NL | 8 IDIs